Vikkal is the award-winning creative director at Ataboy. Born and raised in Mumbai Vikkal trained as an architect before coming to the U.S. to get his MFA in computer art from Savannah College of Art and Design. Starting out as an art director for MTV, Vikkal then freelanced as a designer/animator in New York before joining Red Car in 2006.

In 2009, he was named Creative Director of Red Car's new design/graphics division, Redhead. Clients included Burger King, Puma, HBO, Ad Council, Nickelodeon, Dell and Verizon Fios. He moved on in 2011 to form Ataboy.